Writing
Your Guide to Blueprinting the Practical Way
If it’s not actionable, it’s not practical!
That’s the mindset we take in this new book on the process and value of Practical Experience Blueprinting!
Having a solid end-to-end, surface-to-core view of how your organization delivers its services, products, and offerings is essential to being able to fix underperforming or broken customer experiences, as well as design and implement your future state vision. Practical Experience Blueprinting helps you do both by looking at what the customer experiences—the frontstage, and helping you break down (often for the first time!) the makeup and capabilities of your backstage: the systems, policies, processes, and roles that are essential to how your organization delivers the customer experience.
In this book, you will get:
A comprehensive introduction to current- and future-state blueprinting
How to prepare and facilitate blueprinting with your organization
Learn when the right time to blueprint
How to go from blueprinting to actionable insights in a matter of hours!
Learn how blueprinting differs from other similar formats and approaches, get answers to common questions in blueprinting, and how to apply this to your real work context.
Published 2022 by Erika Flowers and Morgan Miller
